Sunday, October 18, 2015

Are you in business because you have a cause or higher purpose? Tweet me the “why” of your business. Do you let your customers know the "why" of your business? Simon Sinek who wrote the book “Start with Why” explains that most businesses focus on the “what” and “how,” and miss an important opportunity to connect with customers unless they explain the “why.” People are more likely to work for, or in some way help or support a business that pursues a cause or higher purpose. Business transformation matters, call us to discuss how we can assist with your transformation.

Posted at 08:29 PM