Pride of Muskoka is the original Pride marina and remains Lake Muskoka's premier boating facility, with a host of services and amenities catering to all types of on-water adventure seekers.
 
Our Cabana Creamery & Board Shop (now proudly serving Starbucks) offers a wide selection of wakeboard /surf products, as well as clothing, water sports gear, and boating accessories.
 
Pride of Muskoka is a certified Brunswick Master Dealer and PCM Certified Dealer and has a large selection of premium boats for sale, both on land and in water. With lots of outdoor patio space and ample dock space, Pride of Muskoka is the best place to stop for ice cream or coffee while filling up for a day out on the lake.

- New boat sales
- Pre-owned boat sales
- Service and Parts
- Valet Service
- 46 Wet Slips 
- Scoop Ice Cream
- Gas Dock
- Cabana Board Shop and Dock Store
- 200 Covered and 300 Open Storage Slots

In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year we are excited to expand our offering to 13 locations with the acquisition of George's Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations, we are pleased to offer specialized services called Pride Wake and Pride Docks.

There are many great advantages to dealing with Pride Marine Group:

A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster.

Our Cabana Board Shops are cottage lifestyle stores that have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on - with the addition our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 13 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.

Mission

We create personalized lifestyle experiences by offering products and services that deliver the highest quality customer satisfaction through our full-service marine locations.

Vision

Our vision is to be the only place that anyone would ever want to buy boating products and services. Pride Marine Group will be recognized by both customers and industry as the undisputed market leader.

Values

Since 1986 we have operated from the following values:

• Integrity
• Financial Health
• Excellence
• Team work

INTEGRITY

Earning the trust and loyalty of our customers, crewmembers, suppliers, owners and communities.

1. Be responsible and accountable for all our actions
2. Be honest
3. Be fair and objective in all our relationships
4. Conform to all legal, ethical and moral obligations

FINANCIAL HEALTH

Contributing significantly to the economic success of our customers, crewmembers, suppliers, owners and communities

1. Use profitable and cost-effective practices
2. Utilize resources effectively
3. Generate available income to meet obligations
4. Successfully deliver and communicate superior value
5. Continuously invest in people, education and capital assets

EXCELLENCE

Meeting or exceeding the expectations of customers, crewmembers, suppliers, owners communities.

1. Make achievable commitments and perform them correctly
2. Be responsive and timely in communications and actions
3. Continually innovate and improve performance, productivity and results
4. Deliver solutions by identifying and anticipating needs

TEAMWORK

Building productive, fulfilling and cohesive relationships with our customers, crewmembers, suppliers, owners and communities

1. Ensure effective two-way communication
2. Work cooperatively toward clearly understood and shared goals
3. Be positive, respectful and productive with others
4. Evaluate and utilize our talents to maximize our collective success
5. Provide appropriate recognition and encouragement for efforts and contributions